The Rental Roundtable
The Rental Roundtable is your go-to series for insights, trends, and expert discussions in the rental industry. Featuring thought leaders and actionable takeaways, it’s designed to help rental businesses grow, adapt, and thrive.
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Recent Episodes
Sept. 9, 2025
Rental Roundtable #68: How Rental Companies Maximize Returns with Equipment Auctions
Mike LeMaster , CEO of Black Star Auctions , shares how rental companies can sell equipment faster and maximize returns through national and international buyers. He explains why most traditional listings fail and how flexibl...
Sept. 4, 2025
Rental Roundtable #67: The Untapped Power of Video Marketing in Equipment Rental
Video marketing is one of the most powerful yet underused tools in the equipment rental industry. Dave Timpone , Marketing Director at Luby Equipment , shares how rental companies can capture authentic content with just a pho...
Aug. 27, 2025
Rental Roundtable #66: How Specialty Rental Companies Build for the Future
Most of the drilling industry still sees equipment ownership as the only option—but Rig Source CEO Jake Rockafellow is out to change that. He shares how his team educates customers on renting vs. owning, builds a high-perform...
Aug. 20, 2025
Rental Roundtable #65: The Inside Story of United Rentals’ Explosive Growth
This week’s Rental Roundtable features a rare insider perspective on one of the most influential companies in the rental industry. Joe Kondrup , co-founder of United Rentals and now CEO of Catalyst Strategic Advisors , joins ...
Aug. 13, 2025
Rental Roundtable #64: Winning Sales Strategies & Thriving as an Independent
In this episode, Ben Bradshaw , Executive Vice President of North American Sales at Genie , shares insights from his 23-year career in the equipment rental industry. From starting as a yard guy to leading sales at a major OEM...
Aug. 8, 2025
Rental Roundtable #63: From the Counter to Construction - What Renters Really Want
Dan Maitland, Fleet Manager at Ajax Paving, has worked on both sides of the rental industry. From sales and branch management to managing a construction fleet, he shares practical tips on building trust, running effective acc...