Episodes

The global rental industry is evolving fast, and Australia offers a glimpse into its future. In this episode, Rental Journal host ⁠Michael Larsen⁠ joins The Rental Roundtable to share lessons from Australia’s $10B rental mark...

Brandywine Rentals started as a small family business, but in the last decade, it’s grown from two employees to forty. COO Haymond Meinhardt shares how learning every part of the business, from driving trucks to building a sa...

Frustrated by poor service and outdated equipment, Jeff Van Dongen launched Econorent to raise the standard in rental. He shares how the company scaled quickly with young fleets, rural delivery, and a rental-first model, and ...

Truck rental is exploding — and for good reason. Contractors are realizing that renting trucks offers tax advantages, predictable costs, and fewer headaches compared to owning. In this episode of the Rental Roundtable, Chris ...

Rob Mayes⁠ , General Manager at ⁠Empower Rental Group⁠ , shares how he went from finance to running two rental branches, and what he’s learned along the way. Hear how he navigated the shift from a scrappy independent to a nat...

Mike LeMaster , CEO of Black Star Auctions , shares how rental companies can sell equipment faster and maximize returns through national and international buyers. He explains why most traditional listings fail and how flexibl...

Video marketing is one of the most powerful yet underused tools in the equipment rental industry. Dave Timpone , Marketing Director at Luby Equipment , shares how rental companies can capture authentic content with just a pho...

Most of the drilling industry still sees equipment ownership as the only option—but Rig Source CEO Jake Rockafellow is out to change that. He shares how his team educates customers on renting vs. owning, builds a high-perform...

This week’s Rental Roundtable features a rare insider perspective on one of the most influential companies in the rental industry. Joe Kondrup , co-founder of United Rentals and now CEO of Catalyst Strategic Advisors , joins ...

In this episode, Ben Bradshaw , Executive Vice President of North American Sales at Genie , shares insights from his 23-year career in the equipment rental industry. From starting as a yard guy to leading sales at a major OEM...

Dan Maitland, Fleet Manager at Ajax Paving, has worked on both sides of the rental industry. From sales and branch management to managing a construction fleet, he shares practical tips on building trust, running effective acc...

Rebecca Warnick returns to the Rental Roundtable to break down the One Big Beautiful Bill Act, the major tax bill passed on July 4th, and what it means for rental businesses. We cover: 100% bonus depreciation through 2030 QBI...

The construction industry is facing the longest backlog of work in history, with contractors booked through 2027. In this episode, Luke Powers , founder and CEO of Gear Flow, explains why procurement is the missing link, and ...

What does it take to grow from cleaning bathrooms to running an entire rental operation? Eddie Wilson , General Manager at City Rentals , joins The Rental Roundtable to share his incredible journey from an entry-level yard po...

AI agents aren’t coming—they’re already here. In this episode of Rental Roundtable , we’re joined by Jesse Buckingham , former CEO of Record360 and founder of Vooma , to explore how AI is actively transforming the freight ind...

In this episode of the Rental Roundtable, we sit down with Garrett Schemmel , known as “the equipment data guy,” to explore how the rental industry’s relationship with data has transformed over the past decade. From mailing o...

Steven Eisenstein, owner of Classic Tents and Events , shares how he scaled a small tent rental company into a 96-person operation serving movie sets, major sporting events, and even the Secret Service. From building a strong...

Carol Fontanez spent over a decade building Jamco’s rental division from the ground up, turning what was once a minor part of the business into a key revenue driver. In this episode of the Rental Roundtable, she shares what i...

John Pfister, CEO and co-founder of Mazo Capital Solutions , joins the Rental Roundtable to discuss how transparent, dealer-focused financing is helping rental companies grow without relying on blanket liens. He shares Mazo’s...

Dan Morris started in rental right out of high school—washing equipment and running deliveries. Today, he’s the General Manager of Kennebec Equipment Rental and President of the ARA of Maine. In this episode, Dan shares how h...

Fuel isn’t just a cost—it’s a competitive edge rental companies can’t afford to overlook. In this episode, Mike Murphy , president of Ally Fuels, explains how rental companies are turning fuel management into a profit center ...

Brett Baker, founder of States Rentals in Midland, TX, shares how he turned $77K and a driveway into a $60M fleet. He breaks down his niche strategy, creative financing, and why team culture and customer service set them apar...

Troy Greenleaf has spent over 40 years in the equipment rental industry - and he's still evolving. In this episode of the Rental Roundtable, Troy, owner of ⁠ Mainely Equipment ⁠, shares how he’s adapted to decades of change, ...

Scott Cannon, CEO of BigRentz , joins us to share how his team has used AI since 2017 to improve pricing, logistics, and decision-making across 14,000+ rental locations. We dive into the future of equipment rental, constructi...