Rental Roundtable #56: How to Succeed in the Equipment Rental Industry

Carol Fontanez spent over a decade building Jamco’s rental division from the ground up, turning what was once a minor part of the business into a key revenue driver.

In this episode of the Rental Roundtable, she shares what it takes to succeed in the equipment rental industry. From fighting theft and earning trust to navigating a tight-knit industry, Carol talks through the hard lessons, real wins, and how to grow with integrity.