Aug. 13, 2025
Rental Roundtable #64: Winning Sales Strategies & Thriving as an Independent
In this episode, Ben Bradshaw, Executive Vice President of North American Sales at Genie, shares insights from his 23-year career in the equipment rental industry.
From starting as a yard guy to leading sales at a major OEM, Ben breaks down:
How to build trust-based partnerships over transactional sales
Why modern reps must deliver real value beyond donuts and drop-ins
Strategies independents can use to compete with national firms
- The power of niche focus and creative alliances
- His career advice to bloom where you’re planted
Hear first-hand stories and practical takeaways you can apply to grow stronger customer relationships and stand out in your market.