Rental Roundtable #66: How Specialty Rental Companies Build for the Future

Most of the drilling industry still sees equipment ownership as the only option—but Rig Source CEO Jake Rockafellow is out to change that.

He shares how his team educates customers on renting vs. owning, builds a high-performance culture, and uses data systems to scale. Along the way, Jake reveals why in-person visits still win in a digital world and what the future holds for specialty rental.